Milaf Cola
Client-Milaf Cola
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A locally crafted cola with a story nobody had heard yet, and a single day to pour it into a crowd.
Staff members
(2 members)
Professional Mixologists
Project Duration
1 day
Location
Riyadh | Boulevard | Kingdom Arena
Milaf is a Saudi-crafted cola sweetened with dates instead of refined sugar. For its activation at Boulevard City, the brand needed beverage service as distinctive as the product itself, delivered by people who could do more than pour a drink.
Melas placed two professional mixologists on the Milaf activation at Boulevard City, Riyadh. They served the brand’s date-sweetened cola with the craft and presentation of a premium bar, so every guest met the product at its best.
The Date-Sweetened Cola Takes the Stage
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What changed
- Before: A new Saudi cola with a distinctive story and a live audience to win over in a single day.
- After: Two professional mixologists on the stand, serving at a level that matched the brand’s identity.
- Before: A product guests had never tasted.
- After: An elevated first impression, with the brand’s character coming through in every pour.
- For Milaf: A specialist team supplied by one partner, and a stand that looked and served like a flagship.
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